IQOS - What is heated
tobacco?

The latest breakthrough technology of IQOS ILUMA is taking tobacco
heating to the next level.

Shop now

Close up of the hand of a guitarist holding an IQOS ILUMA tobacco heating device.

Tobacco heating is an advanced technology that gives you a
cleaner experience with no fire, ash, and smoke. Introducing the
new IQOS ILUMA, which takes tobacco heating to the next level.

Heated tobacco: 
A better
experience

IQOS devices heat tobacco instead of burning it, for a cleaner experience with no fire, ash, or smoke.

Discover the benefits of tobacco heating

 

Next level
tobacco heating devices you can
trust.

Robust design and no cleaning. Ever.

Discover tobacco heating devices

Next level simplicity.

Improved and effortless tobacco heating experience.

Discover IQOS ILUMA

Heated tobacco: 
A better
experience

IQOS devices heat tobacco instead of burning it, for a cleaner experience with no fire, ash, or smoke.

Discover the benefits of tobacco heating

 

Next level
tobacco heating devices you can
trust.

Robust design and no cleaning. Ever.

Discover tobacco heating devices

Next level simplicity.

Improved and effortless tobacco heating experience.

Discover IQOS ILUMA

Our tobacco heating
technology.

Explore the science and technology behind our range of IQOS tobacco
heating devices.

A Jade Green IQOS ILUMA tobacco heating device holder.

IQOS ILUMA SMARTCORE INDUCTION SYSTEM™

Discover the new technology

IQOS ILUMA PRIME  New

Get ready for an enhanced tobacco heating experience.

Shop tobacco heating devices now

Ready to switch to
heated tobacco?

  • Try IQOS tobacco heating devices
  • Ready to Trade-in?
A man with an IQOS box.

Try IQOS tobacco heating devices

Take a product demonstration with an expert online or
in-store.

Take a product demonstration with an expert online or
in-store.

Try IQOS

A smiling woman with an IQOS ILUMA device.

Ready to Trade-in?

20% rebate for IQOS ILUMA when you trade in your used IQOS tobacco heating deviceᵃ.

20% rebate for IQOS ILUMA when you trade in your used IQOS tobacco heating deviceᵃ.

ᵃExcluding lil SOLID and lil HYBRID devices.

ᵃExcluding lil SOLID and lil HYBRID devices.

Learn how to trade in

Services & Privileges

Services & Privileges

Care you can count on, privileges to inspire you.

Care you can count on, privileges to inspire you.

Services & Privileges

Services & Privileges

Care you can count on, privileges to inspire you.

Care you can count on, privileges to inspire you.

Loyalty rewards

Get rewarded when you refer IQOS to your adult user friend*.

Discover more

 

 

Reassurance

Rapid replacement and international assistance for your tobacco heating device.

*Adults who would otherwise continue to smoke or use other nicotine products.