What is heated tobacco?
Heated tobacco is a real alternative to cigarettes. Tobacco is heated, not burnt, so you get real tobacco taste and satisfaction.
- Real tobacco taste and satisfaction
- 95% less harmful chemicals compared to cigarettes*
- Up to £3,000 of savings when you switch to IQOS**
Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
*“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information here
Heating instead of burning means
❌ No tar
❌ No smoke
❌ No ash
❌ Less smell
With IQOS, there is...
✅ Real tobacco taste
✅ Cigarette-like satisfaction
✅ Savings up to £3,000 a year**
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Still unsure?
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Still unsure? Try for £10Now with 4 packs of TEREA, for 14 days in the comfort of your own home and buy it only if you love it Try for £10 |
More to discover
Care you can count on,
privileges to inspire you.
More to discover
Care you can count on,
privileges to inspire you.
Shop now. Pay later.
Buy your heated tobacco device now and pay later with Klarna.
Get support
Care you can count on.
Refer a smoker friend
Get rewarded, just share your referral code and give your friend more than 30% off their first ILUMA One or ILUMA order.
Get in touch
Our dedicated customer care team is here 7 days a week for you.
Monday to Friday 8am to 10pm
Saturday and Sunday 10am to 6pm
For the quickest response we recommend Live Chat or Phone.
