What is IQOS LEVIA?
LEVIA are a new type of nicotine stick for the IQOS ILUMA series. Compatible with all ILUMA devices, IQOS LEVIA offers a new, tobacco-free way to experience nicotine.
Whether you’re already an IQOS ILUMA user or an adult smoker only just making the switch from continued smoking to ILUMA, our new IQOS LEVIA sticks are worth getting to know.
This article dives into the essentials of IQOS LEVIA. Read on for further details on exactly what these sticks are, how they work, and how they compare to the other IQOS consumables on the market.
What Are LEVIA Sticks?
LEVIA sticks are tobacco-free nicotine sticks, compatible exclusively with devices in the IQOS ILUMA series.
IQOS LEVIA goes beyond heated tobacco, providing an aromatic, nicotine experience with zero tobacco. Instead, LEVIA includes cellulose-based ingredients, which are carefully processed into a neutral carrier to maximise its flavour experience.
How Does IQOS LEVIA Work?
When correctly inserted into an ILUMA device, IQOS LEVIA is heated in a specific way to create the aerosol users consume. This aerosol comes from heating the LEVIA stick. Like TEREA, LEVIA is heated in ILUMA devices via innovative SMARTCORE induction technology.
While IQOS LEVIA sticks are heated with the same device as TEREA tobacco sticks, using the same technology, they have different heating profiles. This means that, given you’ve updated the firmware on your device, the ILUMA will identify a LEVIA stick from a TEREA, and adjust how it heats the stick accordingly.
How Is IQOS LEVIA Different from TEREA and HEETS?
IQOS LEVIA differs from both TEREA and HEETS in a few ways. Here’s a list with some of the main differences between the three sticks.
- Tobacco contents: TEREA and HEETS both contain tobacco, whereas LEVIA is tobacco-free.
- Devices: TEREA and LEVIA can only be used in devices from the IQOS ILUMA series, whereas HEETS can only be used in older, bladed device generations.
- Technology: Through IQOS ILUMA, TEREA and LEVIA are heated utilising SMARTCORE induction technology. Comparatively, older, bladed device generations heat HEETS tobacco sticks via HeatControl technology.
- Flavour: TEREA, HEETS and LEVIA also differ in terms of their flavours. LEVIA provides distinguished flavours that range from cool, crisp and peppermint to fruity and floral notes. HEETS and TEREA flavours all offer a tobacco taste, but can come with additional notes like zest, menthol, or fruit - depending on the specific flavour choice.
What Sets IQOS LEVIA Apart?
LEVIA provides a unique flavour experience. This stick is built using innovative techniques to deliver an aromatic, stand-out flavour - all without any tobacco.
Its cellulose-based neutral carrier brings out unique flavours. This carrier also ensures stick-by-stick taste consistency, with a clean aftertaste.* The innovation behind IQOS LEVIA also means they leave a pleasant smell.**
*80% agreement amongst 302 adult consumers in Greece, 2022.
**87% agreement amongst 302 adult consumers in Greece, 2022.
What’s more, the packs of LEVIA have a seal to preserve the consumables, ensuring freshness while protecting them from humidity.
LEVIA also gives existing IQOS ILUMA users the opportunity to transition from the tobacco experience of TEREA to LEVIA's tobacco-free alternative.
When is IQOS LEVIA Available to Purchase in the UK?
IQOS LEVIA will be available to purchase on 1st October, 2024. After this date, you can buy LEVIA online, in selected IQOS stores and at our partnered retailers - which include local supermarkets, vape stores and corner shops. Discover where you can buy LEVIA near you via our Store Locator.
Smoke-free products are not risk-free and provide nicotine, which is addictive. The best decision any adult smoker can make is to quit tobacco and nicotine use altogether. Smoke-free products are not alternatives to quitting and are not designed as cessation aids.
This article is for general information and educational purposes. Some of the information in this article is based on external, third-party sources and we make no representations or warranties of any kind regarding the accuracy, validity or completeness of such information.
