2025 IQOS Pop-up Events: London

We’re thrilled to be continuing our 2025 events with a series of pop-ups from February into April in London. If you’re a legal age nicotine user, join us for a unique opportunity to explore our range of smoke-free products – including IQOS, VEEV and ZYN. The pop-ups will feature engaging activities such as device engraving and giveaway s, providing a fun and interactive experience for all adult nicotine users to visit us.

From 19^th February -> 10^th of March you can find us at Old Spitalfields Market - a historic covered market in East London, with over 350 years of history. It features a mix of independent local stores, restaurants, and daily public markets, making it a vibrant and bustling location. Visit us for engaging activities, including giveaways.

From 12^th March -> 31^st March we’ll be in one of the largest shopping centres in Europe – Westfield London. Our pop-up is conveniently located just outside of Shepherd’s Bush Station. With over 350 stores and a variety of restaurants it offers the perfect mix of shopping, dining and entertainment. Stop by the IQOS pop-up for personalized device engraving, product trials, and special offers.

When are the IQOS Pop-up events happening in London this year?

We’re running two pop-ups in London, but both are limited time events, so be sure not to miss out!

Old Spitalfields Market: 12th - 31st Mar (MON-SAT 10am-9pm, SUN 10am - 6pm)
Westfields Shephard's Bush: 19th Feb - 10th Mar (MON–FRI: 10am – 9pm, SAT: 10am – 6pm, SUN: 10am – 5pm)
BOXPARK: 8th - 27th Apr (Mon–Sat: 11am – 11pm, Sun: 11am – 10pm)

Where are the IQOS Pop-up events happening in London this year?

We’ve added our pop-up events to our IQOS Store Locator to help you find their location:

Get directions to the Westfield Shepherd’s Bush pop-up event.
Get directions to the Old Spitalfields Market pop-up event.

What will be on offer at the 2025 London Pop-up Events?

We’ll be hosting a range of activities including prize draws and giveaways, alongside the opportunity to discover our full range of smoke-free products, including IQOS, ZYN and VEEV.

With all of these exclusive offers and experiences ahead – our pop-up events are not to be missed. We look forward to welcoming you soon!