IQOS’ Visit to Love Supreme Jazz Festival

From the 5th - 7th of July, IQOS attended the Love Supreme Jazz Festival in East Sussex. This was our first summer festival of the year, and while the weather wasn’t ideal, the IQOS stall was a great success. Here’s how the festival went.

Adult Smokers Got to Try Out Smoke-Free Alternatives

Across the three-day event, we managed to meet a number of adult smokers - and helped them find a suitable alternative to continuing to smoke. These smoke-free alternatives included our heat not burn  devices from the IQOS ILUMA series, as well as vapes from the VEEV line.

Did you know that IQOS ILUMA Smartcore Induction Technology heats tobacco instead of burning it to deliver the taste of real tobacco? In fact, switching completely to IQOS ILUMA presents less risk to your health than continuing to smoke.*

Important information: IQOS ILUMA is not risk-free, and provides nicotine which is addictive.

* Based on the totality of evidence available for IQOS in comparison with continuing to smoke. See Important Information on IQOS.com

What’s more, our pod-based vape VEEV ONE emits significantly lower levels of harmful chemicals compared to cigarette smoke.* And the same applies to VEEV NOW, our disposable vape.

Important information: VEEV ONE is not risk-free.

* Reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette. See Important Information on IQOS.com

As an adult smoker switching over from continued smoking to a smoke-free alternative, it’s important to find an alternative that best suits you and your preferences. This is exactly what our IQOS stall at the Love Supreme Jazz Festival set out to achieve. Here, adult smokers could test out different IQOS and VEEV products, with IQOS representatives on hand with advice on our product line. 

If you visited us at the festival and are interested in trying IQOS or VEEV, you can find further details on these products and order online via the Discover IQOS ILUMA and Discover VEEV pages. 

Personalised Engravings for IQOS and VEEV Devices

At our stall, we also offered complementary engravings for IQOS and VEEV devices. This was a first for our UK market, where IQOS and VEEV users could come to the stall and have their devices engraved for free.
 

The Love Supreme Jazz Festival marked a great beginning to our tour of summer festivals.  Find out which events we’ll be at next in our article ‘IQOS Is Coming to Festivals in 2024’.  

Smoke-free products are not risk-free and provide nicotine, which is addictive. The best decision any adult smoker can make is to quit tobacco and nicotine use altogether. Smoke-free products are not alternatives to quitting and are not designed as cessation aids.

This article is for general information and educational purposes. Some of the information in this article is based on external, third-party sources and we make no representations or warranties of any kind regarding the accuracy, validity or completeness of such information.