NEW - TRY ICONIC IQOS ILUMA
Try our best IQOS devices yet for £10 upfront*
Our trial program now includes both IQOS ILUMA and IQOS ILUMA ONE. Choose the device you like, try it at home for 14 days and buy it only if you love it. 80 tobacco sticks are included.
Not Ready to Quit Smoking? Switch to Smoke-Free Alternatives
By exploring and learning more about the smoke-free category - from heated tobacco products and vapes to nicotine pouches - an adult user can gather information, make informed decisions about which smoke-free alternative is right for them, and begin their smoke-free journey.
What is IQOS ILUMA?
For a smoke-free heated tobacco experience, it's time to switch to the new IQOS ILUMA - compatible only with new TEREA tobacco sticks.
How are the three IQOS ILUMA series different?
Our newest heated tobacco devices feature a breakthrough induction technology to provide you with the next-level heated tobacco experience.