Introducing Our Latest Devices Coming Soon – The IQOS ILUMA-i Series

We are excited to announce the launch of a brand new IQOS device this April.

Our latest device reflects our commitment to perfecting the Heat Not Burn experience. Leveraging innovation and technology to reach our vision of a smoke-free future. 
 

The Next Step in IQOS Technology

All our existing Heat Not Burn products heat tobacco or tobacco-free sticks without combustion for a satisfying, smoke-free experience. Our newest device takes things a step further. Designed to elevate every aspect of your Heat Not Burn experience.

Keep an eye out for more details about IQOS’ new device’s features

Celebrate the Launch This April 2025 

The latest IQOS device will be available in IQOS stores in April 2025. With more details to come soon, we’ll be inviting you to join us in celebrating the launch of one of our most exciting products to date.

Ensure that you’re one of the very first to receive the new IQOS device after its launch by enrolling in IQOS CLUB and make sure to be subscribed to our communications to stay up-to-date.