Heat Not Burn Technology Explained
Despite the surge in vaping across the UK, not every adult smoker has been fully satisfied by the experience. Many are looking for new alternatives like heat-not-burn tobacco. But what is heated tobacco, and how does the experience of using it differ from using regular cigarettes? Let us explain everything you need to know.
What is heat not burn?
Heat not burn products use innovative technology to heat tobacco, rather than burning it. How do they work? While most cigarettes reach very high temperatures of up to 900°C, heated tobacco works by only heating the tobacco and maintaining a much lower temperature, which stops the tobacco from burning. When the specially designed tobacco sticks are heated, they release a vapour that provides an authentic tobacco experience, but with no smoke and no ash.
The IQOS Smoke-Free Approach
IQOS forms part of Philip Morris’ Reduced Risk Products (RRP) offering, which have been created with the vision for a Smoke-Free Future. What does smoke-free mean? In short, it refers to heat-not-burn (HNB) tobacco alternatives.
IQOS is an electronic device used exclusively with specially designed heated tobacco sticks (known as HEETS) at a controlled temperature to provide a satisfying nicotine-containing aerosol. It provides less smell and no ash compared to cigarettes.
Unlike cigarettes, IQOS does not burn. Simply put, there is no fire or smoke involved to get started with or during the heating experience. Through the use of RRP’s, PMI is committed to creating a smoke-free future.
4 advantages of heat not burn products like IQOS
- IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.*
- No smoke: IQOS doesn’t produce smoke, only a vapour, which dissipates quicker than the smoke released by a cigarette.
- No ash: IQOS doesn’t produce ash, because the tobacco doesn’t burn.
- Less smell: IQOS produces less smell than cigarettes** so users and those nearby don’t have to worry about the lingering smell of tobacco on their hair, hands, clothes and furniture. So your friends, family and pets will be pleased too!
If you’d like to read more about heat not burn technology, including IQOS, visit our information page.
Important Information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
* Reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette.
** Market research studies conducted in a number of countries with Iegal age nicotine users that either currently smoke cigarettes or smoked cigarettes in the past.
