Our 2025 IQOS
Black Friday event
has finished

You can now try IQOS ILUMA i for 14 days for just £10 upfront.
Only pay the remaining £19 or £49 if you decide to keep it.

Try for £10 Buy from £29

Save up to £3,400** when you switch 

Our 2025 IQOS Black Friday event has finished

You can now try IQOS ILUMA i for 14 days for just £10 upfront. Only pay the remaining £19 or £49 if you decide to keep it.

Try for £10 Buy from £29

Save up to £3,400** when you switch 

IQOS ILUMA is our innovative alternative to cigarettes which heats tobacco instead of burning it. 

Switch to IQOS ILUMA for:

  • Real tobacco taste.
  • 95% less harmful chemicals compared to cigarettes.*
  • Savings up to £3,400 a year.**
  • No need to clean. Ever. 

Shop now

 

Important information: This does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free.

*“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information on iqos.com.

Still haven’t tried
IQOS ILUMA i? 

You can try IQOS ILUMA i ONE or for £10 for 14 days with no commitment and from the comfort of your home.

Try for £10

Still haven’t tried IQOS ILUMA i? 

You can try IQOS ILUMA i ONE or for £10 for 14 days with no commitment and from the comfort of your home.

Try for £10