IQOS ILUMA is our innovative alternative to cigarettes which heats tobacco instead of burning it.
Switch to IQOS ILUMA for:
- Real tobacco taste.
- 95% less harmful chemicals compared to cigarettes.*
- Savings up to £3,000 a year.**
- No need to clean. Ever.
Important information: This does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free.
*“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information on iqos.com.
