Sept 20, 2024
Steve Aoki and IQOS collaboration for our 10-Year celebration
Steve Aoki and IQOS collaboration for our 10-Year celebration
Because there’s a special glow inside each of us…Because we want to provide you with the best in a smoke-free world…Because we love to share great moments with you…We are excited to announce IQOS’ collaboration with world-famous DJ Steve Aoki to celebrate our 10th anniversary. A festive glow-in-the-dark IQOS ILUMA X Steve Aoki 10 Year Edition, a unique Recycled Jacket and an exciting Together X event in Japan: we are all set to celebrate this decade together with you.
IQOS X Steve Aoki: colour and enjoyment to illuminate your world
A glowing match
This year is a true milestone in the IQOS journey. It marks a decade of constant progress towards a smoke-free world. Definitely something worth celebrating.
So, can you feel it? The beats of joy, the beams of light, the festive spirit? Steve Aoki, world famous DJ and fashion icon, is teaming up with IQOS to celebrate these special moments with us through a unique IQOS X Steve Aoki collaboration that will illuminate your world.
Known for his vibrant music and love for life, Aoki is also most famous for his capacity to connect with people all around the world and for his pioneering vision. Together. Forward. What better match for IQOS?
We could add this but I removed it to keep it shorter : «delivering tobacco pleasure, perfecting the art of flavour and encouraging millions of adult smokers to switch to a better alternative to cigarettes.
The IQOS ILUMA X Steve Aoki Limited Edition anniversary line-up
What should you look out for on this 10-year IQOS celebration?
- A whole new glow-in-the-dark IQOS ILUMA X Steve Aoki 10 Year Edition that comes in a choice of iconic colours.
- The unique limited-edition IQOS ILUMA X Steve Aoki Recycled Jacket, a tribute to both Aoki’s Japanese heritage and IQOS’ Circular Programme.
- An IQOS Together X 10 Year event in Tokyo with Steve Aoki as the guest star…of course.
The IQOS ILUMA X Steve Aoki 10 Year Edition
IQOS ILUMA, designed to be used with TEREA sticks, is our most advanced heat-not-burn tobacco device that offers you a flavourful tobacco experience, but with no smoke and no smell.
To take your enjoyment to the next level on this 10-year celebration, we drew our inspiration from Aoki’s vibrant tones and music-festival spirit to design an exclusive IQOS ILUMA X Steve Aoki 10 Year Limited Edition that will captivate your senses and light up your style. Each of our three IQOS ILUMA devices has been specially revisited with a mix of high impact and digitally saturated bright colours and bear an iconic glow-in-the-dark logo to illuminate your heated tobacco moments.
Ready to stand out?
IQOS ILUMA PRIME X Steve Aoki 10 Year Edition
Let the light in you shine in full black and stunning shades of blue.
On the outside, the IQOS ILUMA PRIME Limited-Edition comes with a glow-in-the-dark ‘Aoki’ logo set against an iridescent black monogram on the wrap. On the inside, you’re met with a blend of stunning blue and dramatic black. Its holder, transforming from profound black to glistening turquoise, is topped with a hammered shining blue ring.
Buy your IQOS ILUMA X Steve Aoki 10 Year Edition
IQOS ILUMA X Steve Aoki 10 Year Edition
Express your uniqueness with a radiant combination of muted black and glowing green.
The soft-touch black cover of our IQOS ILUMA Limited-Edition, coming with the glow-in-the-dark ‘Aoki’ logo, contrasts with a surprisingly brilliant green leather-like door inside. The dual-tone anodized holder comes with a brilliant green button and is topped with a glowing green ring.
Buy your IQOS ILUMA X Steve Aoki 10 Year Edition
IQOS ILUMA X Steve Aoki 10 Year Edition
Illuminate your tobacco moments with glorious yellow tones.
With a luminous yellow bottom and an anodized satin-finish black top, the IQOS ILUMA ONE Limited-Edition is completed with the glow-in-the-dark ‘Aoki’ logo for a truly stand-out experience.
Buy the IQOS ILUMA ONE X Steve Aoki 10 Year Edition
IQOS ILUMA X Steve Aoki 10 Year Edition Accessories
Throughout these 10 years together, we’ve learnt how much you love to make each of your heated-tobacco moments perfectly yours. Our IQOS ILUMA X Steve Aoki 10 Year Edition therefore comes along with a set of exclusive accessories designed for you to express yourself in your own way.
The wraps
Add your very own shining twist to your IQOS ILUMA PRIME with our Limited-Edition colourful wraps. Available in Iridescent Black, Progressive Pink or Shining Blue, they all come with a glow-in-the-dark ‘Aoki’ logo.
The doors
A combination of vibrant colours and sensorial experience, our brilliant soft leather-like doors might be just what you need to make your IQOS ILUMA moments even more special. Available in Shining Blue and Progressive Pink, they’ll illuminate each of your tobacco moments with the glow-in-the-dark ‘Aoki’ logo.
The rings
Pick one of our dazzling and eye-catching aluminum rings to bring a modern and joyful twist to your tobacco experience. They come in Shining Blue, Progressive Pink and Bold Black.
The deco patches
Add unique character to your IQOS ILUMA ONE with a colourful deco patch, edged with a glow-in-the-dark ‘Aoki’ logo. Between Shining Blue, Progressive Pink and Bold black, the choice is yours to make.
The carry case
Experience a one-of the-kind blend of style and convenience with the IQOS X Steve Aoki 10 Year Edition carry case that will keep your IQOS ILUMA safe for endless enjoyment.
Discover all IQOS ILUMA X Steve Aoki 10 Year Edition Accessories
IQOS X Steve Aoki Recycled Jacket
In recent years, IQOS has introduced a number of initiatives aimed at reducing the environmental impact of our products. Our Limited-Edition IQOS X Steve Aoki Recycled Jacket embodies this commitment to circularity. A veritable tribute to our efforts to minimise and repurpose post-consumer waste, its filling is composed of cellulose acetate from over 1,000 tobacco sticks!
Drawing on his Japanese heritage, Aoki put his heart and mind to craft this unique piece. The result? A stand-out style with Japanese-inspired layers, a vibrant turquoise lining contrasting beautifully against the waterproof outer shell and a pocket designed to fit your IQOS device. As for the final touch, the ‘Aoki’ logo that shines in the dark is there to remind you that you’re a true ray of light.
Only 1,000 pieces were produced, each of them numbered by hand. Embrace your unique style and be one of a thousand!
Steve Aoki to perform at IQOS Together X event in Tokyo
10-year IQOS party
What better way to top off this 10-year celebration than getting together real time? If you too feel like enjoying the special Aoki vibes live and sharing your glow with the IQOS community, don’t wait to sign up for our Tokyo IQOS Together X 10 Year event.
How to participate in Together X events
At IQOS we believe there’s nothing quite like sharing the good things in life…just like your switch towards a smokefree world. Open to IQOS Club members, our Together X events across the world are precious occasions for the IQOS community to connect with like-minded people, share exclusive experiences and have great fun.
Enjoy the feeling of togetherness and join IQOS CLUB in just a few clicks here.
Where to buy my IQOS X Steve Aoki 10 Year Edition IQOS ILUMA
You are eager to get the celebrations going but are wondering where to buy your exclusive IQOS X Steve Aoki 10 Year Edition IQOS ILUMA and accessories.
Embrace the glow by ordering online, or visit us directly at your nearest store. And if you have any questions, we stand by your side as we have been for the last 10 years and as we will be for all those ahead.
And now…time to enjoy some fun and to lighten up the world with your unique glow!
