Our Circularity Efforts

Together, let’s take the small steps to reduce environmental impact of IQOS products. 

We are working to reduce the waste generated by our products, to make them last longer, to maximize recycling and upcycling, and to turn the waste we collect into something new. Discover how you can play a role and learn more about our efforts towards circularity.

Taking the first step together 

Return your old IQOS device.

We’ll recycle it.

Discover how

Return your used tobacco sticks.

We will recycle them into new things!

Discover how

Learn more about our initiatives.

Sustainable Design
Packaging waste minimisation
Carbon offsetting
Supporting responsible care and disposal

CIRCULAR PROGRAMME

The program is totally free.

On the contrary, you will get 100 IQOS CLUB points for every device you bring back to us to be recycled and 50 IQOS Club points for every bag of used HEETS/TEREA sticks.

Device Circular Programme enables you to return your old IQOS devices whether they're functioning or not  so that we can recycle them. It is a free and easy way to return the devices you no longer use. 

We will make sure the recyclable components are recycled to reduce unnecessary waste, including plastic and electronic waste. For the components that are non-recyclable, we make sure they're disposed of safely in a way that reduces negative environmental impact.

You can bring your used IQOS™ device(s) to any of our IQOS Stores and inform any of our sales experts that you would like to return your old device for recycling. They will take care of the rest.

You can return any model of IQOS devices.

We currently do not recycle packaging materials. Please, dispose the device packaging responsibly, as per local regulations.

You can return any component of the device to be recycled. However, to be granted the 100 IQOS CLUB points, you will need to return a full device if the device is composed of 2 components (a pocket charget + a holder) for example: IQOS ILUMA PRIME, IQOS ILUMA, IQOS ORIGINALS DUO, IQOS 3 DUO. 

 

You can also return your old IQOS ORIGINALS ONE or IQOS ILUMA ONE and get the 100 IQOS CLUB points.

After receiving your devices, we’ll ship them to one of our recycling hubs. The recyclable components like plastic, aluminum..etc are transformed back into raw materials. Non-recyclable components are disposed of safely in a way that reduces negative environmental impact.

Yes, you will receive 100 IQOS CLUB points when you return a full device (pocket charger + holder) or an IQOS ORIGINALS ONE or IQOS ILUMA ONE devices. You can earn points to up to 2 devices per year.

Consumables Circular Programme enables to reduce your environment footprint by conveniently returning used consumables so that we can recycle them.

All you need to do is to get a free collection bag online or in-store, and fill it with your used sticks. Then, just drop it off at any IQOS store during your next visit. You will also get 50 IQOS CLUB points for every bag you drop-off. 

Important note! You can mix various tobacco sticks (HEETS, TEREA) but not cigarettes or HEETS/TEREA packs.

You can collect and return TEREA sticks or HEETS. You can also mix various tobacco sticks (TEREA, HEETS) in the same collection bag.

 

Important Note: cigarette sticks and TEREA/HEETS packs are not part of this program.

You can return as many bags as you want at one time, just make sure you make use of the bags and return them full. 

Important note! You can mix various tobacco sticks (HEETS, TEREA) but not cigarettes or HEETS/TEREA packs.

Yes, evey collection bag will have to be filled till threshold mark.

No. Returned consumables and the devices are processed differently. Therefore, please, return them separately.

Your used HEETS and TEREA sticks will be collected, cleaned, and disassembled by our recycling partner. Most of the components get to be transformed into compost and used as a fertilizer, except the filter. We are looking into the new ways to utilize the remaining components and once this process is finalized a prototype of the end product will be displayed in store.

Yes. If you’re enrolled in the IQOS CLUB, you will earn 50 IQOS CLUB points for every bag of consumables you drop-off with a maximum of 24 bags in a year.