IQOS - Heated Tobacco.

Real alternatives. Real satisfaction.

Hand picking up a brilliant gold IQOS holder with HEETS stick and charger

Real advanced alternatives to smoking that bring you taste satisfaction and less risk compared to cigarettes.

A while IQOS device in a person's hand.

Better choice

IQOS is a better choice than continued smoking. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.*

IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. *Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

A gold IQOS device in a person's hand.

See the difference

IQOS heat-not-burn uses real tobacco, yet produces no smoke.

A gold IQOS device in a person's hand.

Better is up to us.

No smoke, less smell than cigarettes, no negative impact on indoor air quality*.

Important information: IQOS is not risk-free. *Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.

Better choice

IQOS is a better choice than continued smoking. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.*

IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. *Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

See the difference

IQOS heat-not-burn uses real tobacco, yet produces no smoke.

Better is up to us.

No smoke, less smell than cigarettes, no negative impact on indoor air quality*.

Important information: IQOS is not risk-free. *Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.

A while IQOS device in a person's hand.

A gold IQOS device in a person's hand.

A gold IQOS device in a person's hand.

A blue IQOS 3 DUO.

New

A blue IQOS 3 DUO.

IQOS 3 DUO

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A hand holding a white IQOS device.

A hand holding a white IQOS device.

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A gold IQOS 3 DUO.

A gold IQOS 3 DUO.

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Wood in autumn

Amber selection HEETs

Artic stalactites

Blue selection HEETs

Sunrise on the sea

Bronze selection HEETs

Plants on a lake

Green selection HEETs

Sunset on the mountains

Bronze selection HEETs

Dew on the grass

Green zing HEETs

Dew on a purple leaf

Purple Wave HEETs

Artic landscape

Silver selection HEETs

Metal bridge

Teak selection HEETs

Wood in the fog

Turquoise selection HEETs color

Spices mountains

Yellow selection HEETs color

Amber selection HEETs

Blue selection HEETs

Bronze selection HEETs

Green selection HEETs

Bronze selection HEETs

Green zing HEETs

Purple Wave HEETs

Silver selection HEETs

Teak selection HEETs

Turquoise selection HEETs

Yellow selection HEETs

Explore the flavour range

Support to go smokeless

A person removing a gold IQOS device from its packaging.

New customer? Try any IQOS [for 30 days] + [3] packs of HEETS. Then decide.

A person holding an IQOS box.

Get your new device today and pay monthly.

A person removing a gold IQOS device from its packaging.

Try it first

New customer? Try any IQOS [for 30 days] + [3] packs of HEETS. Then decide.

Learn more

A person holding an IQOS box.

Pay monthly

Get your new device today and pay monthly.

Learn more

Ce produit n'est pas sans risques et délivre de la nicotine qui crée une dépendance. À utiliser uniquement par des personnes majeures qui autrement continueraient à fumer ou utiliser d'autres produits contenant de la nicotine.

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