Because IQOS doesn’t burn tobacco, it emits 95% less harmful chemicals than cigarettes.*^
No fire. No ash. No second-hand smoke.* Most smokers who switch completely, quit cigarettes.
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IQOS 3 DUO
NEW
Always ready.
Enjoy two consecutive uses without recharging. Our fastest charging holder to date. Elegance included.
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IQOS 3 MULTI
Perfect on the move.
Rely on up to 10 back-to-back moments on one full charge. Slender. All-in-one. A traveller’s companion.
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IQOS 2.4 PLUS
The start of it all.
Created from the desire to deliver a real alternative for adult smokers. User friendly.
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Free next day delivery on orders of [currency symbol; price] or more.
Try IQOS your way
Take a guided trial with an expert instore, or at home with our lending service.
Try IQOS for free
Discover better
Switching to IQOS isn’t for just a single day. We’re here for you all the way.
*”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).
^Important information: It does not necessarily equal 95% reduction in risk. *IQOS is not risk-free.
*Source: PMI Financials or estimates, Market Research, IQOS user panels 2019.
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Embrace a new colour combination with an array of IQOS accessories
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Find your perfect IQOS match.
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Portable. Use 10 times, then recharge.
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Ready when you are.
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Perfect for everyday use.
