Discover the benefits of IQOS and heated tobacco.
Why adult smokers are switching from smoking to IQOS.
IQOS heat real tobacco to deliver a familiar, satisfying taste experience, with 95% reduction in emissions of harmful chemicals*
IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk free.
* ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).
IQOS heats tobacco instead of burning it, so it doesn't produce fire, ash or smoke. This makes IQOS a better choice compared to continued smoking.
IMPORTANT INFORMATION: IQOS is not risk free, it delivers nicotine which is addictive.
IQOS heats tobacco not burns it so that it doesn’t produce smoke smell lingering on your hand, hair, and furniture.
Experience a cleaner way to enjoy tobacco
IQOS is a better choice than continued smoking. IQOS emits 95% less harmful chemicals compared to cigarettes*. IQOS leaves less lingering smell than cigarettes.
IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk free.
* ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).
IQOS is a better choice than continued smoking. As IQOS produces less smell, it is less likely to bother people around you. IQOS leaves less lingering smell on hands, hair and clothes than cigarettes
IMPORTANT INFORMATION: IQOS is not risk-free.
From initial concept to reality each element of IQOS is carefully crafted to offer heated tobacco experience.
IQOS HeatControl™ Technology is the heart of IQOS, responsible for heating tobacco and not burning it, to precise temperatures up to 350C. Enjoy real tobacco flavour, heated and not burnt.
Care you can count on,
privileges to inspire you.
Care you can count on,
privileges to inspire you.
Contact your personal IQOS coach to help you with your IQOS.
Earn points to get privileges.
Accidental damage cover, rapid replacement and international assistance.